ReviewPro expands its Asia presence with new office in Singapore


Published: 11/13/2013


ReviewPro, the leading provider of online reputation and social media analytics for the hotel industry, announces that it has opened a new office in Singapore and has appointed Michael Chin as Regional Vice President for Asia. The company alreadyhas hundreds of clients in Asia, including the properties of hotel groups such as Millennium & Copthorne, Swiss-Belhotel International, Kempinski, Karma Royal, Compass Hospitality, Park Hotel Group, Regent Hotels & Resorts and Alila Hotels and Resorts, but following the incorporation of Mr. Chin expects to significantly expand its already strong presence in the region.

Michael Chin is an industry veteran with many years of experience in the hotel technology space. He has an extensive knowledge in Asia’s hospitality industry and a strong base of existing relationships. Beyond leading the company’s sales expansion in the region, Mr. Chin will oversee client services and support.

According to RJ Friedlander, CEO of ReviewPro, “Michael’s strong background and his deep understanding of Asian markets will play a key role as we expand our presence in a region in which the demand for guest satisfaction measurement and improvement tools is experiencing a significant growth."

Following his appointment as Regional Vice President for Asia, Michael Chin said, “I look forward to leveraging my experience to foster ReviewPro’s game-changing guest satisfaction improvement system in the region. As the impact of online reputation continues to grow for the hospitality industry, not only to better understand and increase guest satisfaction but also to effectively drive financial performance, hotels inAsia are hungry for ReviewPro’s award-winning tool and its online reputation score, the Global Review Index™".

About ReviewPro

ReviewPro enables hoteliers to increase guest satisfaction and online revenue by more effectively managing their online reputation and presence in leading social media sites. The company provides the analysis, customer intelligence, competitive benchmarking and reporting needed to help hotel professionals more effectively manage their organization. ReviewPro aggregates hundreds of millions of social media mentions, in 45+ languages, from hundreds of the most relevant OnlineTravel Agencies (OTAs), review websites and social media platforms. After rapid growth in the European market, the company has expanded internationally andquickly grown its client roster to thousands of hotels in over 80 countries.

ReviewPro hasundergone a significant expansion in Asia, with a current roster of hundreds of clients, including the properties of hotel groups such as Millennium & Copthorne Hotels, Grand Hotels International, Swiss-Belhotel International,Kempinski Hotels, Karma Royal Group, Park Hotel Group, COMO Hotels and Resorts, Regent Hotels & Resorts, Alila Hotels and Resorts, Concept Hospitality,Lalit Suri, Meliá Hotels International and Compass Hospitality. The opening of the Singapore office and the appointment of Michael Chin are important steps forward in increasing this remarkable presence and continuing to meet clients’ needs in one of the fastest-growing regions for the hospitality industry worldwide.